Tali Alisa Hafoka's exhibition Carried Across on view now in the Street Gallery

.gif Shop

Sep 19, 2014 – Mar 14, 2014

LOBBY: SEP 19 – MAR 14
The Daily Task Opening Night: FEB 13 | 7 – 9 PM


Artistic collaborators since 2006, Admiral Potato and Adam ‘The Obviologist’ Heath have worked together on projects of creative expression across multiple mediums. From professional roots in photography, print design, and motion graphics, this dynamic duo arrived on the “GIF Art Scene” 3 years ago to make waves and raise eyebrows. In this series of 12 perfectly looping animations, the two collaborated on every design – from starting concept, shape, and material, to motion, composition, and lighting.

The Obviologist, has an intimate understanding of the principles of light and composition that would later inform his entree into the GIF scene. A passion for taking all things beautiful, and showing them to the world is what keeps the Obviologist sane in a world that he believes could always use a little more beauty. See more of Heath’s work>

Admiral Potato, design scientist, has been employed professionally as a data visualization specialist, motion graphic designer, software developer, and production artist for 13 years. Admiral comes at the creative process from much more of an algorithmic and mathematical approach. He is extremely passionate about what he does, and spends a considerable amount of time dedicated to developing new techniques and workflows involving each his crafts and skill sets. See More of Admiral’s Work>

About .gif Shop
Perhaps without being aware, the short digital animation file known as the “.gif” is one of the most shared and looked at forms of visual communication. Many contemporary artists have become aware of the .gifs engaging power and have twisted what was once thought of as an advertising medium into a form of artistic expression.

UMOCA will drive head-on into one of the most consistently bedeviling questions for the art world today, what is “contemporary art” and how does it relate to pop-culture? For .gif Shop, UMOCA has curated examples of .gifs animations that exemplify the medium as something greater than brief comedy loops.  With the combination of traditional color theory, the aesthetics of painting, and the use fractal mathematics, these .gif’s not only echo classical art making, they are truly mesmerizing.

UMOCA invites you to experience this exhibition and re-discover the .gif.


Past Participating Artists

The Daily Task
The Daily Task project was born in Doze Studio’s office as a new resolution for 2013.The main idea was to put online an animated GIF on a daily basis.Closely relating to motion design, the project is a everyday lab for video experimenting, traditional animation, shooting, 3D editing, optical illusion, infinity loop…It is all about exploring the field of possibilities through technology watch (software, add-ons, coding, shooting ), Improving creativity, in an inventive approach to art and technology and existing through the Tumblr community.Recently, after having celebrated its two years of existence, the child of Doze studio is in very good health with its 20 000 followers, 900 000 notes, 4 contributors, and guests. Doze Studio, located in Nantes (France), is a creative video studio focused on motion design. Turning any issue into a colorful and dynamic solution. From selling online services to popularizing concepts, motion design is everywhere. Doze’s motto : “in motion we trust

Trent Call
Trent Call’s .gifs humorously illustrate the artists quixotic quest to explore an idea to the point of its personal resolution. Be it the transformation of the still comic into a time-based work; the reimagining of the error into the resource, or the subversion of the mathematical into the organic, Call is serious about the ridiculous. See more of Call’s work>

Tyler Haywood
Inspired by early Modern Architecture and the Futurist Movement, Haywood’s animated .gifs began as an experimental art-making outlet. On May 1st of last year, the Massachusetts College of Art and Design alum launched his blog, Angular Geometry, to which the artist releases an animated .gif daily for more than 560 days. In the months that follow, Haywood has had four of his .gifs recognized in a BuzzFeed article “37 Black and White GIFs that Will Melt Your Brain,”  and selected by Tumblr as top 75 blogs from their 190 million active accounts. Haywood is also well respected in his professional life currently working as a motion graphics artist in Los Angeles California. See more of Haywood’s work>

Admiral Potato (SEP 17 – OCT 15), design scientist, a motion graphic artist, a software developer, and a mentor for youth at the Sorenson Unity Center. Admiral’s work is well known and respected in the local programming circles, and he has collaborated with renowned Utah artists.This endearing underground geniuses will present a collection of his mesmerizing short animations in the first of UMOCA’s six part series titled .gif Shop. See More of Admiral’s Work>

Adam Heath has been a pursuer of the visual arts for over a decade. Heath began in the realm of photography with a focus on street and editorial portraits. Looking to expand his artistic talent, he  moved into the digital art medium of 3D .gifs. His vision has always been to find something beautiful wherever he looks and reflect it back at the world. Heath will present his newly found influences in a collection of short animations that will draw viewers in exploring the art of technology and its universe of endless possibilities.
See more of Heath’s work>