How to Fall in Love with Typography

Join UMOCA, the University of Utah AIGA Student Group, and Struck for an inspiring lecture & workshop with designer, educator, and author Ellen Lupton.

Ellen Lupton wrote the classic guide Thinking with Type in 2004. Creating the all-new third edition of this bestselling book required questioning everything. How is typography changing? How can type education become more fun and forgiving? How do we expand the canon? What stories lurk behind basic forms such as spacing, capital letters, and stroke contrast? Learn some tips, tools, and insights for working with type.

Ellen Lupton is a designer, writer, and educator. Her books include Thinking with Type, Design Is Storytelling, Graphic Design Thinking, Health Design Thinking, and Extra Bold. She teaches in the Graphic Design MFA program at MICA. She is curator emerita at Cooper Hewitt, Smithsonian Design Museum, where her projects included The Senses: Design Beyond Vision, and Design and Healing: Creative Responses to Epidemics. She is an AIGA Gold Medalist and a Fellow of the American Academy of Arts & Sciences.